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New customers are the lifeblood of any home improvement business - including decking companies.
There are many different ways to find leads to new customers, but one of the simplest and least labor-intensive is to partner with a lead-generation company.
However, not all lead-generation companies are built the same. As you may have experienced, some of these companies are happy to accept payment without providing quality in return. So you end up with a ton of low-value leads that waste your time, effort and of course, your money.
These problems are totally avoidable when you know what to look for in a quality lead.
Here are 3 pillars that ensure there’s a good probability you’ll get solid value and ROI from your new-customer-generation spend.
1. Exclusive Leads
This is so important for contractors and homeowners alike.
For contractors, exclusive leads mean reduced competition, allowing you to focus your efforts on fresh, high-quality leads. This results in better conversion rates and return on investment.
Homeowners benefit from this exclusivity by receiving personalized attention from contractors who are genuinely interested in their project plus they aren’t bombarded with endless sales calls.
Exclusivity also encourages trust between the homeowner and the contractor, as personal information is not being shared with multiple parties.
2. TCPA-Compliance to Improve Contact Rates
This is a crucial advantage for contractors because all leads are obtained ethically and legally.
By following TCPA regulations, contractors receive leads that have explicitly consented to being contacted, reducing the risk of legal issues and potential fines. Plus, homeowners are happy because they are expecting to be contacted by your contracting company so they’re open and ready for a conversation.
No one likes ‘spam’ calls and TCPA-compliant leads are critical in avoiding this problem.
3. Pre-Qualified Leads
This is a game-changer in the lead generation industry because contractors get leads that are not only interested in their services but are typically also ready to move forward with a project (assuming price and services fit).
By filtering out unqualified leads, contractors can focus their time and resources on prospects with genuine potential and avoid wasting time on ‘looky-loos’. Pre-qualification also leads to smoother interactions between contractors and homeowners, as contractors can tailor their approach to meet the specific needs and preferences of each lead.
So far, we’ve focused on 3 major factors that mean the difference between a good ROI and a waste of your time and money. However, there is a lot more that goes into generating value for a contractor above and beyond the three criteria we discussed.
For over 10 years, HomeBuddy has worked in the home improvement industry and has developed a very effective system to generate a steady flow of high-probability prospects for contracting partners.
How HomeBuddy Helps
- Multi-Channel Marketing: HomeBuddy uses over 20 marketing channels to attract homeowners who are actively seeking decking services. This strategy ensures that prospects are already interested, resulting in higher-quality leads.
- Shortened Sales Cycle: With homeowners already interested in your decking services, the time and effort required to convert these leads into paying customers are significantly reduced. This makes the sales process smoother and more efficient.
- Pre-Screened Leads: HomeBuddy uses a comprehensive questionnaire to pre-screen homeowners before passing the leads to contractors. This means there’s a good match between the project's requirements, the homeowner's expectations and the contractor's capabilities, increasing the chances of a successful project and satisfied customers.
- Exclusive, TCPA-Compliant Leads: Each lead is sent to only one contractor, eliminating competition among HomeBuddy’s contracting partners. This exclusivity ensures that homeowners receive focused and personalized attention from the contractor, increasing the likelihood of conversion to a paying customer.
- Positive Homeowner Experience: Homeowners only receive communication from a single contractor via HomeBuddy, keeping them positive and engaged about their project. This helps build trust and move the project discussion forward more effectively.
- Call Center Support: HomeBuddy provides a call center that can handle prospect outreach during regular business hours plus after-hours and weekends. This increases the chances of conversion because HomeBuddy reaches out at times most convenient for homeowners.
- Only Pay For Delivered Leads: HomeBuddy doesn’t charge you any upfront fees and there are no long-term contracts. Simply pay for leads as they are delivered to you.
HomeBuddy aims to provide a complete end-to-end lead generation solution for contractors using the most ethical methods to find, qualify and manage leads throughout the sales cycle. If you are interested in speaking with us and seeing what we can do for your decking business, please get in touch!
