New customers are the lifeblood of any home improvement business - including decking companies.
There are many different ways to find new clients, but one of the simplest and least labor-intensive is to partner with a lead generation company.
However, not all lead-generation companies are built the same. As you may have experienced, some of these companies are happy to accept payment without providing quality in return. So you end up with a ton of low-value leads that waste your time, effort and of course, your money.
These problems are totally avoidable when you know what to look for in a quality lead.
Here are 3 pillars that ensure there’s a good probability you’ll get solid value and ROI from your new-customer-generation spend.
This is so important for contractors and homeowners alike.
For contractors, exclusive leads mean reduced competition, allowing you to focus your efforts on fresh, high-quality leads. This results in better conversion rates and return on investment.
Homeowners benefit from this exclusivity by receiving personalized attention from contractors who are genuinely interested in their project plus they aren’t bombarded with endless sales calls.
Exclusivity also encourages trust between the homeowner and the contractor, as personal information is not being shared with multiple parties.
This is a crucial advantage for contractors because all leads are obtained ethically and legally.
By following TCPA regulations, contractors receive leads that have explicitly consented to being contacted, reducing the risk of legal issues and potential fines. Plus, homeowners are happy because they are expecting to be contacted by your contracting company so they’re open and ready for a conversation.
No one likes ‘spam’ calls and TCPA-compliant leads are critical in avoiding this problem.
This is a game-changer in the lead generation industry because contractors get leads that are not only interested in their services but are typically also ready to move forward with a project (assuming price and services fit).
By filtering out unqualified leads, contractors can focus their time and resources on prospects with genuine potential and avoid wasting time on ‘looky-loos’. Pre-qualification also leads to smoother interactions between contractors and homeowners, as contractors can tailor their approach to meet the specific needs and preferences of each lead.
So far, we’ve focused on 3 major factors that mean the difference between a good ROI and a waste of your time and money. However, there is a lot more that goes into generating value for a contractor above and beyond the three criteria we discussed.
For over 10 years, HomeBuddy has worked in the home improvement industry and has developed a very effective system to generate a steady flow of high-probability prospects for contracting partners.
Pre-Screened Leads: HomeBuddy pre-screens homeowners with a detailed questionnaire, ensuring a perfect match between project needs, homeowner expectations, and contractor capabilities for successful outcomes.
Exclusive, TCPA-Compliant Leads: Each lead is sent to one contractor, eliminating competition. This exclusivity ensures homeowners receive personalized attention, increasing the likelihood of conversion.
Positive Homeowner Experience: Homeowners receive communication from a single contractor via HomeBuddy, keeping them positive and engaged about their project. This helps build trust and move the project discussion forward.
Call Center Support: HomeBuddy’s call center handles prospect outreach during regular hours, after-hours, and weekends, increasing conversion chances by contacting homeowners at convenient times.
Only Pay For Delivered Leads: HomeBuddy doesn’t charge any upfront fees, requires no long-term contracts, and ensures you simply pay for high-quality leads as they are delivered.
HomeBuddy aims to provide a complete end-to-end lead generation solution for contractors using the most ethical methods to find, qualify and manage leads throughout the sales cycle. If you are interested in speaking with us and seeing what we can do for your decking business, please get in touch!