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So, you’re a pro at building beautiful decks. You’ve got a great marketing team, but your sales team wants more leads. How do you get more people to come to you for their dream decks? What’s next?
When you are ready to grow your business to the next level, it’s time to connect with an expert lead generation partner. They’ll help you through these 4 steps to growing your business, keeping your team focused on what they’re best at - decking!
1. Attracting the Right Customers
A good lead generation partner knows that marketing is like a magnet, pulling in people who want to buy what you do. Maybe it’s families who want a safe deck for their kids, or retirees looking for a peaceful place to relax. By employing sophisticated digital targeting, they will help you get leads who are already interested, and less from those just window shopping.
2. Boost Consumer Trust, Get to “Yes” Faster
Getting a lead is just the first step. You want these folks to say “yes” to your work. When you choose a lead generation partner who invests in their brand, and in the customer experience, your customer is happier when they get to you, and you get to “yes” faster.
Many lead generation providers collect leads from consumers, and sell them - over and over and over again. Consumers end up frustrated, and you have to compete with dozens of providers who are all calling the same leads.
This is a terrible experience for everyone involved.
But don’t be dismayed, there are alternative ways to get leads. Find a lead generation partner like HomeBuddy, who guarantees 100% exclusive leads.
Another important point to consider is how many consumers visit the lead generation website each day. Their process might be great, but can they generate enough leads to fill your pipeline? Look for someone who will tell you how many consumers visit their site each day. This shouldn’t be a secret, it should be a selling point!
And finally, look at consumer reviews before you select a partner. If consumers don’t like the experience, odds are you won’t either.
3. Land Bigger Projects And Earn More
Consumers who are considering a deck project are searching for inspiration.
Picture it: someone thinks they want a small deck. They see a photo of a beautiful, expansive deck you made with a built-in barbecue and seating area, and suddenly, they’re thinking bigger!
A good lead generation partner can turn someone’s simple wish into a grand vision.
They can make them dream bigger, and that’s more business for you.
Partner with a lead generation expert who is investing time and money to find these consumers, providing them with ideas, and then recommending your deck business when they’re ready to buy. You get the benefit of their investment, and you get back to doing what you do best - building amazing decks.
4. Digital Marketing - Be Everywhere All At Once
The world is online these days. From finding a place to eat to hiring someone for home projects, everyone looks up their options on the internet. Being easily found online is like having a shop in the busiest part of town.
This is another place where a good lead generation partner can save you time, money and effort. You won’t need to hire an expensive Digital Marketing expert, your marketing team can stay focused on local marketing, and you can stay focused on building decks.
With local marketing, whether it’s through a website or social media, or even at your local home and garden show, you’re introducing yourself to the neighborhood and beyond. Just like people walk past shops and notice new ones, they’ll stumble upon your online ‘shop’ and see your work.
But that’s not all that digital marketing is.
There’s a world of digital algorithms, sophisticated targeting programs, and a seemingly endless number of options to pick from. So let your lead generation partner handle this for you. They drive the leads to their website, prequalify the consumer to ensure they match with your expertise, and then deliver the lead to you. All you have to do is call and set the appointment.
Building decks is your passion, find a partner who is passionate about lead generation and optimize both your time and your budget. This passion can unlock doors you didn’t even know were there. By embracing lead generation strategies you open up even more opportunities for more homeowners to fall in love with your work.
