How HomeBuddy’s Exclusive Leads Helped Bathroom Pros Drive Business Growth - Insights from Briana Hetherington

In 2021, Bathroom Pros was juggling 25 different lead aggregators, making it difficult to track performance and optimize marketing spend.

On top of that, the fact that many of these aggregators provided shared leads - selling the same lead to multiple contractors - created an overwhelming experience for homeowners AND reduced the chances of successfully  converting prospects to customers.

“HomeBuddy stood out as the number one lead aggregator we used because it provided exclusive leads rather than shared sources,” Briana explained “We had the highest conversion rate, highest demo rate, and highest close rate.

”Instead of spreading their budget across multiple sources with inconsistent results, Bathroom Pros began to focus on high-quality exclusive leads from HomeBuddy - a decision that improved conversion rates.

“We initially used 25 different lead aggregators,” Briana told us “After bringing on HomeBuddy, we were able to scale that down to just seven.”

Rather than competing for attention with an unknown number of other contractors, home improvement companies using HomeBuddy can focus on building trust with a single homeowner from the start.

Unlike other lead providers that can only perform well in one sector, HomeBuddy consistently delivers high-quality leads across various home improvement verticals.
“One of the great things about HomeBuddy is that it performs well across multiple home improvement verticals,” Briana said. “It works for window dealers, roofers, siding, gutters, and many other products.”

For businesses expanding their service offerings, having a single reliable lead source ensures efficiency and consistency across different markets.

Lead quality impacts more than just revenue, it also affects call center efficiency and sales team performance. With exclusive leads, call centers connect with motivated homeowners, increasing conversion rates.

“In a typical call center, agents get inundated with leads from different aggregators,” Briana explained “some of those aggregators convert at very low rates 5% or 10% whereas HomeBuddy converts at double or even triple that rate.”

This leads to more effective interactions and higher success rates throughout the sales process. “The call center gets excited when they receive HomeBuddy leads and that energy transfers to the sales team,” Briana shared. “They know these are high-quality leads, and they feel confident about closing deals.”

To ensure marketing dollars were being spent efficiently, Briana and her team closely tracked key performance metrics like:

“HomeBuddy has had a major impact on my clients, allowing them to generate more revenue by increasing their lead volume,” Briana explained. “The entire sales process has lifted, showing the value of an exclusive lead compared to a shared service that overwhelms customers with too much outreach.”

Reflecting on her experience, Briana emphasized the importance of choosing a lead partner that delivers consistency and performance.

“I highly recommend HomeBuddy,” she concluded. “I have had an extraordinary experience with them. Lead aggregators can be risky and unpredictable, but I’ve come to trust HomeBuddy completely. Time and time again, they have provided incredible leads and high-quality appointments that convert throughout the sales funnel.”

If you're ready to improve your lead generation strategy and provide a better experience for homeowners, we're here to help. Let’s connect to discuss how we can align with your goals.