Scott Garner from K&P Remodeling on Scaling Nationally with HomeBuddy’s Partnership Model

When Scott Garner stepped into his role as Director of Marketing at K&P Remodeling, a cabinet replacement and home organization company operating in 11 states, he faced a critical challenge: scaling lead generation without sacrificing quality. The company had partnered with multiple lead aggregators, but the fragmented strategy created inefficiencies.

“We had so many aggregators that it was very hard to determine which one could promote us, promote our customers, develop the relationships with our customers, and develop a relationship with us,” Scott explained. Overwhelmed teams and diluted focus stalled growth until K&P paused to reassess their approach.

“We paused for two months. We looked at everyone, our analysis on the performance and chose a couple that we were going to go forward with. HomeBuddy was one of those. Since restarting in August, I have developed more and more of a relationship with my partnership manager and strategy director. Both of those listen to anything and everything I bring to the table.”

Exclusive leads became the cornerstone of K&P’s new strategy. Unlike shared leads, HomeBuddy’s model ensured K&P was the only contractor connecting with high-intent prospects.

The impact:

Higher close rates: “Our sales persons know that when they go to a home on a HomeBuddy lead, our close rate is higher than the company average leads."

Trust-driven relationships: Homeowners appreciated working directly with K&P, eliminating the friction of multiple contractor pitches.

Streamlined operations: “Our call center takes a lead, and they know that the person on that phone is qualified already. HomeBuddy goes through a questionnaire and qualification system to ensure compliance. All of that makes the call center’s job easier.”

At HomeBuddy, the partnership model prioritizes collaboration, not transactions. K&P was paired with a dedicated Partnership Manager and Strategy Director who embedded themselves in their workflow.

“Two things make HomeBuddy different: exclusive leads and relationships. They assigned a partnership manager and strategy director to our business. I work with them weekly to ensure our mutual goals are met. If I have questions, they listen and come back with solutions.”

How it worked:

Monthly scorecard reviews: “We have a scorecard we look at each month. If metrics aren’t met, we troubleshoot together.”

CRM integration: “They integrated with our CRM. Data flows in compliantly, and we provide feedback monthly to refine campaigns.”

Adaptive campaigns: When K&P expanded into insulation services, HomeBuddy adjusted targeting to colder climates, accelerating entry into three new states. “HomeBuddy allows us to easily expand to new states, markets, and programs.”

The partnership’s success was undeniable. A single HomeBuddy lead converted into a $43,000 sale a milestone Scott highlighted as “proof that quality leads drive transformative results.”

“Our lead volume is up, set rate is up, install rate is up, closed rate is up. All of that can be attributed to good quality leads."

Scott’s journey offers a blueprint for contractors: Align with partners who prioritize mutual learning over transactions.

“HomeBuddy doesn’t just generate leads - they build partnerships that scale. They took the time to teach me marketing, and I took the time to teach them cabinet replacing. When you’re learning their business and they’re learning yours, it drives mutual success.”

At HomeBuddy, we call this the Partnership Multiplier Effect, when both sides invest in understanding each other’s challenges, results compound.

Interested in building a partnership that scales? Let’s connect to discuss how we can align with your goals.