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Recently we sat down with Terrell Taylor, Director of Marketing at Home Remodeling Pros, who shared a straightforward story of growth. Two years ago, the company faced a critical challenge: how do you scale a new decking division while maintaining a stable flow of new customers for other divisions?
“We started working with HomeBuddy a little over two years ago,” Terrell shared. “At that point in time, we were looking for growth. We were also looking to start our decking division. You always want to have a partner who can back you up with leads. There’s no other company right now that I can say than HomeBuddy, who is always willing to help us grow and hold our hands throughout the process.”
The results speak for themselves. “Our first year, we brought home maybe $1.2 million after we got HomeBuddy leads. We’re on pace to double that,” Terrell said. “HomeBuddy is one of our most loyal partners. We wouldn’t be where we are right now if it wasn’t for HomeBuddy, especially with decking. So we’re forever grateful for the relationship that we have with HomeBuddy.”
One key driver of their success was the use of exclusive leads. Unlike shared leads, exclusive leads eliminate the competition, allowing only one contractor to engage with a homeowner directly. This focused approach resulted in higher conversion rates and improved customer relationships.
“When you’ve got exclusive leads, you’re not competing with other companies for the same customer. It’s a game-changer,” Terrell explained. Research supports this strategy: exclusive leads often convert two to three times more effectively than shared leads, making them a smart investment for contractors.
Flexibility also played a significant role. Businesses often need to adapt to shifting demands, seasonal trends, and changing budgets. Terrell emphasized how important it was to work with a partner that could support those adjustments. “You always want a partner who can back you up and provide support when challenges arise,” he said. This adaptability allowed Home Remodeling Pros to refine their approach, scale operations, and meet their growth targets.
Another critical factor was speed. In the competitive world of home improvement, acting quickly on new leads can make all the difference. “Speed to lead is very, very important,” Terrell noted. Responding to inquiries within minutes not only increases the likelihood of booking a project but also leaves a positive impression on potential clients. Studies show that contacting leads within five minutes can boost conversion rates by up to 40%. For Home Remodeling Pros, this immediate engagement ensured they maximized the potential of every opportunity.
Reflecting on their journey, Terrell shared a message for other contractors: “If you’re not exploring ways to secure better leads and improve your process, you’re missing out on opportunities to grow.” Terrell’s story shows that the right strategies can make a big difference. If you’re looking to grow your business, these are lessons worth considering.
