Helping Contractors Scale With
ROI & Growth
HomeBuddy helps America’s top home improvement companies scale faster, grow revenue, and win more jobs.
Recognized & Accredited By:
Helping Contractors Scale With High-Value Jo
HomeBuddy helps America’s top home improvement companies scale faster, grow revenue, and win more jobs.
Our certifications prove trust and quality:
Our Mission
HomeBuddy aims to create a friendly and trusted platform that connects homeowners with the right contractors more efficiently. We’re proud to operate with values that reflect how the best remodeling companies run their businesses:
Deliver Outstanding Results
We focus on quality outcomes that exceed expectations, creating long-term value for homeowners and contractors alike.
Be Flexible and Drive Innovation
We embrace change, test new approaches, and adapt with flexibility to deliver better results every time.
Collaborate With Openness & Respect
We believe open communication and mutual respect lead to stronger partnerships and lasting project success.
Operate With Honesty & Transparency
We share information openly, keep promises, and hold ourselves accountable to earn trust at every step.
Our Mission
HomeBuddy aims to create a friendly and trusted platform that connects homeowners with the right contractors more efficiently. We’re proud to operate with values that reflect how the best remodeling companies run their businesses:
Deliver Outstanding Results
We focus on quality outcomes that exceed expectations, creating long-term value for homeowners and contractors alike.
Be Flexible and Drive Innovation
We embrace change, test new approaches, and adapt with flexibility to deliver better results every time.
Collaborate With Openness & Respect
We believe open communication and mutual respect lead to stronger partnerships and lasting project success.
Operate With Honesty & Transparency
We share information openly, keep promises, and hold ourselves accountable to earn trust at every step.
How We Do It
At HomeBuddy, we generate results through a simple but powerful combination: exclusive leads, data-driven ROI optimization, and white-glove support. Our system engages homeowners early, giving you more influence and a higher chance to win the job. Ready to grow with confidence?
100% Exclusive Leads
Every lead you get is 100% exclusive and not shared with your competitors.
We focus on connecting you with the right homeowners who are planning larger, meaningful projects, using targeted campaigns and multiple demographic filters.
By filtering out low-intent or non-suitable jobs, we help you focus on better-fit opportunities and increase your chances of converting leads into high-value work that aligns with your business goals.
ROI-Driven Optimization
We optimize campaigns based on real business outcomes, using insights from your Net Marketing Cost (NMC) data.
This means smarter decisions, better performance, and more efficient spend.
It’s why 90% of partners who test 300+ leads choose to stay with HomeBuddy.
White-Glove Support & Call Center
Need help managing high lead volumes?
Our call center program has you covered. We take care of all outreach, follow-ups, and calendar scheduling with a guaranteed set rate, so your team can stay focused on closing deals.
With HomeBuddy, you get a dedicated marketing expert who will be your partner in performance. This expert will help you track results, uncover growth opportunities, and move faster.
Full Visibility & Control
Our plug-and-play admin panel gives you full visibility and control: adjust targeting and bids, manage lead flow, and see exactly how your campaigns are performing, including how you compare to the market, so you can scale with confidence and zero guesswork.
How We Do It?
At HomeBuddy, we generate results through a simple but powerful combination: exclusive leads, data-driven ROI optimization, and white-glove support. Our system engages homeowners early, giving you more influence and a higher chance to win the job. Ready to grow with confidence?
We focus on connecting you with the right homeowners who are planning larger, meaningful projects, using targeted campaigns and multiple demographic filters.
By filtering out low-intent or non-suitable jobs, we help you focus on better-fit opportunities and increase your chances of converting leads into high-value work that aligns with your business goals.
This means smarter decisions, better performance, and more efficient spend.
It's why 90% of partners who test 300+ leads choose to stay with HomeBuddy.
Our call center program has you covered. We take care of all outreach, follow-ups, and calendar scheduling with a guaranteed set rate, so your team can stay focused on closing deals.
With HomeBuddy, you get a dedicated marketing expert who will be your partner in performance. This expert will help you track results, uncover growth opportunities, and move faster.
Strategic Support from a Team That Knows Your Market
We’re a partner-first company with teams based in North America that provide strategy, support, and account guidance on your schedule.

Jennifer Cason
Vice President of Sales
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Rachel Jacobs
Senior Director of Marketing

Arveen Chauhan
Senior Director of Client Engagement

Bryan Grove
Senior Director of Sales

Aner Shachar
Director of Revenue Operations
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Evan Aube
Director of Customer Onboarding
Strategic Support from a Team That Knows Your Market
We’re a partner-first company with teams based in North America that provide strategy, support, and account guidance on your schedule.

Jennifer Cason
Vice President of Sales
.png)
Rachel Jacobs
Senior Director of Marketing

Arveen Chauhan
Senior Director of Client Engagement

Bryan Grove
Senior Director of Sales

Aner Shachar
Director of Revenue Operations
.png)
Evan Aube
Director of Customer Onboarding
Our Journey
From a small outsourcing business to the leading home improvement lead generation company, discover how HomeBuddy has evolved over nearly two decades of innovation and growth.
The Beginning
Max Entin and Andrey Markin start an outsourcing business and spot growing demand for affiliate marketing solutions.
Finding Our Edge
While serving diverse industries, the team discovers a strong advantage in home improvement that shapes the company’s future.
Scaling Up
Expansion into seven new lead categories with over 150 dedicated professionals.
Leading the Market
With new service lines and more than 200 employees, HomeBuddy helps shape the future of home improvement leads.
Entering the Agency Space
The team broadens services and founds Siren Group, evolving into a full-service digital marketing agency.
HomeBuddy Is Born
Siren Group rebrands to HomeBuddy, focusing on exclusive lead generation and appointment setting for home improvement.
Milestone Achieved
10M+ leads delivered and five more verticals added, strengthening partnerships nationwide.
Our Journey
From a small outsourcing business to the leading home improvement lead generation company, discover how HomeBuddy has evolved over nearly two decades of innovation and growth.
Built by People, Powered by Passion
"After 15 years in the U.S. home improvement industry, I’ve learned that success isn’t about chasing every lead, it’s about working smarter with the right opportunities. At HomeBuddy, we connect contractors with serious, qualified homeowners. It’s not just about more leads, it’s about better projects, better margins, and less wasted resources.”
Kyle Rechin
- Senior Enterprise Sales Executive


"We’re proud to partner with top U.S. contractors who don’t leave growth to chance. They rely on data to drive every decision. HomeBuddy gives them complete visibility into their campaigns, from lead disposition to net marketing cost. They know what’s working, where revenue’s coming from, and how to optimize for better results, giving them the control and confidence to scale.“
Jennifer Cason
- Vice President of Sales

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"Growth is about building long-term partnerships that create real value on both sides. Home improvement companies trust HomeBuddy because we deliver a platform that scales with their business and insights to keep them ahead of market trends. Our role is to be more than a marketing channel. We’re a strategic partner helping them strengthen their reputation, win better projects, and grow with confidence."
Rachel Jacobs
- Senior Director of Marketing

"Home improvement leaders know the stakes; every decision shapes margins, efficiency, and long term growth. My role is to really understand those goals and connect them with HomeBuddy’s solutions, so contractors see results they can count on.
What I love most is being that bridge, offering consistent support and building strong relationships that help our partners succeed today while laying the groundwork for lasting growth in the future.”
Jessica Ng
- Senior Partnership Manager

“At HomeBuddy, we’re proud to partner with leading U.S. contractors who rely on data to guide every decision. We measure our success by the strength of those partnerships. My team focuses on building lasting relationships, making sure contractors not only receive quality leads but also the support they need to thrive long term.”
Arveen Chauhan
- Senior Director of Client Engagement
