Helping Contractors Scale With

ROI & Growth

HomeBuddy helps America’s top home improvement companies scale faster, grow revenue, and win more jobs.

Recognized & Accredited By:

About US Hero

Helping Contractors Scale With High-Value Jo

HomeBuddy helps America’s top home improvement companies scale faster, grow revenue, and win more jobs.

About US Hero

Our certifications prove trust and quality:

Our Mission

HomeBuddy aims to create a friendly and trusted platform that connects homeowners with the right contractors more efficiently. We’re proud to operate with values that reflect how the best  remodeling companies run their businesses:

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Deliver Outstanding Results                               

We focus on quality outcomes that exceed expectations, creating long-term value for homeowners and contractors alike.

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Be Flexible and Drive Innovation

We embrace change, test new approaches, and adapt with flexibility to deliver better results every time.

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Collaborate With Openness & Respect             

We believe open communication and mutual respect lead to stronger partnerships and lasting project success.

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Operate With Honesty & Transparency   

We share information openly, keep promises, and hold ourselves accountable to earn trust at every step.

Our Mission

HomeBuddy aims to create a friendly and trusted platform that connects homeowners with the right contractors more efficiently. We’re proud to operate with values that reflect how the best  remodeling companies run their businesses:

6-2Deliver Outstanding Results

We focus on quality outcomes that exceed expectations, creating long-term value for homeowners and contractors alike.

7-1

Be Flexible and Drive Innovation

We embrace change, test new approaches, and adapt with flexibility to deliver better results every time.

8-1

Collaborate With Openness & Respect

We believe open communication and mutual respect lead to stronger partnerships and lasting project success.

9-1

Operate With Honesty & Transparency   

We share information openly, keep promises, and hold ourselves accountable to earn trust at every step.

How We Do It

At HomeBuddy, we generate results through a simple but powerful combination: exclusive leads, data-driven ROI optimization, and white-glove support. Our system engages homeowners early, giving you more influence and a higher chance to win the job.  Ready to grow with confidence?


100% Exclusive Leads

Every lead you get is 100% exclusive and not shared with your competitors.

We focus on connecting you with the right homeowners who are planning larger, meaningful projects, using targeted campaigns and multiple demographic filters.

By filtering out low-intent or non-suitable jobs, we help you focus on better-fit opportunities and increase your chances of converting leads into high-value work that aligns with your business goals.

ROI-Driven Optimization

We optimize campaigns based on real business outcomes, using insights from your Net Marketing Cost (NMC) data.

This means smarter decisions, better performance, and more efficient spend.

It’s why 90% of partners who test 300+ leads choose to stay with HomeBuddy.

White-Glove Support & Call Center

Need help managing high lead volumes?

Our call center program has you covered. We take care of all outreach, follow-ups, and calendar scheduling with a guaranteed set rate, so your team can stay focused on closing deals.

With HomeBuddy, you get a dedicated marketing expert who will be your partner in performance. This expert will help you track results, uncover growth opportunities, and move faster.

Full Visibility & Control

Our plug-and-play admin panel gives you full visibility and control: adjust targeting and bids, manage lead flow, and see exactly how your campaigns are performing, including how you compare to the market, so you can scale with confidence and zero guesswork.

 

How We Do It?

At HomeBuddy, we generate results through a simple but powerful combination: exclusive leads, data-driven ROI optimization, and white-glove support. Our system engages homeowners early, giving you more influence and a higher chance to win the job. Ready to grow with confidence?

Every lead you get is 100% exclusive and not shared with your competitors.

We focus on connecting you with the right homeowners who are planning larger, meaningful projects, using targeted campaigns and multiple demographic filters.

By filtering out low-intent or non-suitable jobs, we help you focus on better-fit opportunities and increase your chances of converting leads into high-value work that aligns with your business goals.
We optimize campaigns based on real business outcomes, using insights from your Net Marketing Cost (NMC) data.

This means smarter decisions, better performance, and more efficient spend.

It's why 90% of partners who test 300+ leads choose to stay with HomeBuddy.
Need help managing high lead volumes?

Our call center program has you covered. We take care of all outreach, follow-ups, and calendar scheduling with a guaranteed set rate, so your team can stay focused on closing deals.

With HomeBuddy, you get a dedicated marketing expert who will be your partner in performance. This expert will help you track results, uncover growth opportunities, and move faster.
Our plug-and-play admin panel gives you full visibility and control: adjust targeting and bids, manage lead flow, and see exactly how your campaigns are performing, including how you compare to the market, so you can scale with confidence and zero guesswork.

 

Strategic Support from a Team That Knows Your Market

We’re a partner-first company with teams based in North America that provide strategy, support, and account guidance on your schedule.

HomeBuddy Team US Map
Jennifer Cason

Jennifer Cason

Vice President of Sales

Rachel Jacobs

Rachel Jacobs

Senior Director of Marketing

Arveen Chauhan

Arveen Chauhan

Senior Director of Client Engagement

Bryan Grove

Bryan Grove

Senior Director of Sales

Aner Shachar

Aner Shachar

Director of Revenue Operations

Evan Aube

Evan Aube

Director of Customer Onboarding

Strategic Support from a Team That Knows Your Market

We’re a partner-first company with teams based in North America that provide strategy, support, and account guidance on your schedule.

Jennifer Cason

Jennifer Cason

Vice President of Sales

Rachel Jacobs

Rachel Jacobs

Senior Director of Marketing

Arveen Chauhan

Arveen Chauhan

Senior Director of Client Engagement

Bryan Grove

Bryan Grove

Senior Director of Sales

Aner Shachar

Aner Shachar

Director of Revenue Operations

Evan Aube

Evan Aube

Director of Customer Onboarding

HomeBuddy Team US Map

Our Journey

From a small outsourcing business to the leading home improvement lead generation company, discover how HomeBuddy has evolved over nearly two decades of innovation and growth.

The Beginning

Max Entin and Andrey Markin start an outsourcing business and spot growing demand for affiliate marketing solutions.

Finding Our Edge

While serving diverse industries, the team discovers a strong advantage in home improvement that shapes the company’s future.

Scaling Up

Expansion into seven new lead categories with over 150 dedicated professionals.

Leading the Market

With new service lines and more than 200 employees, HomeBuddy helps shape the future of home improvement leads.

HomeBuddy US Map

Entering the Agency Space

The team broadens services and founds Siren Group, evolving into a full-service digital marketing agency.

HomeBuddy Is Born

Siren Group rebrands to HomeBuddy, focusing on exclusive lead generation and appointment setting for home improvement.

Milestone Achieved

10M+ leads delivered and five more verticals added, strengthening partnerships nationwide.

Our Journey

From a small outsourcing business to the leading home improvement lead generation company, discover how HomeBuddy has evolved over nearly two decades of innovation and growth.

HomeBuddy Timeline (7)

Built by People, Powered by Passion

At HomeBuddy, each lead goes to only ONE contractor. Claim it before your competition does.

Over 300,000 homeowners visit HomeBuddy daily to find professional home improvement help.

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